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1.
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Marketing Research by David J. Luck | Ronald S. Rubin. Edition: 7th ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Prentice Hall of India 2006Availability: Items available for loan: ULAB Library Call number: 658. 83 LUM (11).
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2.
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Marketing Management: Knowledge and Skills by J. Paul Peter | . Edition: 7th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: 2004Availability: Items available for loan: ULAB Library Call number: 658. 8 PEM (1).
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3.
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Sales forecasting management by John T. Mentzer, Carol C. Bienstock | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Sage 1998Availability: Items available for loan: ULAB Library Call number: 658. 818 MES (1).
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4.
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Marketing Management by Philip Kotler | Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha. Edition: 12th Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Dehli Prentice Hall of India 2006, 2013Availability: Items available for loan: ULAB Library Call number: 658. 8 KOM (1). Withdrawn (8).
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5.
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Marketing Management by Philip Kotler | Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha. Edition: 13th Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Dehli Pearson 2006, 2013Availability: Items available for loan: ULAB Library Call number: 658. 8 KOM (2).
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6.
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Research for marketing decisions by Paul E. Green,Gerald Albaum, Donald S. Tull | . Edition: 5th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice Hall of India 1988Availability: Items available for loan: ULAB Library Call number: 658. 83 GRR (1).
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7.
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Marketing Management by Philip Kotler | Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha. Edition: 12th ed. , 14th ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Dehli Prentice Hall of India, Pearson Education 2006, 2013Availability: Items available for loan: ULAB Library Call number: 658. 8 KOM (4).
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8.
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Marketing Research by Pamela S. Schindler | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658. 83 COM (2).
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9.
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Marketing Channel Management A Customer-Centric Approach by Pingali Venugopal | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Indian Response Books- New Delhi 2006Availability: Items available for loan: ULAB Library Call number: 658. 84 VEM (2).
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10.
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11.
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12.
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How to Write a Marketing Plan by John Westwood | . Edition: 2nd, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Kogan Page 2005Availability: Items available for loan: ULAB Library Call number: 658 . 8 WEH (2).
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14.
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Contemporary Marketing Research by Carl McDaniel, Roger Gates | . Edition: 4th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL South-Western College Publishing 1999Availability: Items available for loan: ULAB Library Call number: 658. 83 MCC (2). Withdrawn (2).
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15.
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Brand management Taxt and cases by Harsh V. Verma | . Edition: 2nd Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Delhi Excel Books 2006Availability: Items available for loan: ULAB Library Call number: 658 . 827 VEB (2).
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16.
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Risk management For caiib examination by Indian Institute of Banking & Finance | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: India Macmillan 2006Availability: Items available for loan: ULAB Library Call number: 332 . 3 RIS (1). In transit (1).
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17.
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Marketing Research: Concepts and Practices in India by S Shajahan | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: India Macmillan 2005Availability: Items available for loan: ULAB Library Call number: 658. 83 SHM (1).
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18.
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Marketing Research: The Impact of the Internet by Carl McDaniel, Roger Gates | . Edition: 5th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL South-Western Thomson Learning 2002Availability: Items available for loan: ULAB Library Call number: 658. 83 MCM (1).
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19.
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Global Marketing Management by Warren J. Keegan | . Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Pearson 2009Availability: Items available for loan: ULAB Library Call number: 658.848 KEG (2).
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20.
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Advertising and sales promotion by Satish Batra, S. H. H. Kazmi | . Edition: 2nd Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Excel Books 2004Availability: Items available for loan: ULAB Library Call number: 659 . 1 KAA (2).
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