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21.
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Marketing Management by Philip Kotler | Kevin Lane Keller,Abraham Koshy, Mithileshwar Jha. Edition: 12th ed. , 14th ed. Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Dehli Prentice Hall of India, Pearson Education 2006, 2013Availability: Items available for loan: ULAB Library Call number: 658. 8 KOM (4).
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22.
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Marketing Research by Pamela S. Schindler | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658. 83 COM (2).
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23.
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Strategic Marketing by Nigel F. Piercy, David W. Cravens | . Edition: 8th Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Singapore McGraw-Hill 2006Availability: Items available for loan: ULAB Library Call number: 658 . 802 CRS (4). Withdrawn (1).
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24.
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25.
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Fundamentals of selling Customers for life through service by Charles M. Futrell | . Edition: 10th ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York McGraw-Hill 2008Availability: Items available for loan: ULAB Library Call number: 658 . 85 FUF (3). Withdrawn (4).
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26.
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Marketing Channel Management A Customer-Centric Approach by Pingali Venugopal | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Indian Response Books- New Delhi 2006Availability: Items available for loan: ULAB Library Call number: 658. 84 VEM (2).
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27.
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Handbook of relationship marketing by Jagdish N. Sheth, Atul Parvatiyar | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New delhi Response Books- New Delhi 2002Availability: Items available for loan: ULAB Library Call number: 658 . 8 SHH (1).
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28.
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29.
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30.
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Successful Selling Getting customers to say Yes by Walter Vieira | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Response Books- New Delhi 1998Availability: Items available for loan: ULAB Library Call number: 658 . 85 VIS (2). Checked out (1).
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31.
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32.
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33.
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34.
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35.
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The New Sales Manager Challenges for the 21st century by Walter Vieira | . Edition: 4th ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New Delhi Response Books- New Delhi 2002Availability: Items available for loan: ULAB Library Call number: 658.81 VIN (2).
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36.
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How to Write a Marketing Plan by John Westwood | . Edition: 2nd, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Kogan Page 2005Availability: Items available for loan: ULAB Library Call number: 658 . 8 WEH (2).
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37.
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Contemporary Marketing Research by Carl McDaniel, Roger Gates | . Edition: 4th, Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL South-Western College Publishing 1999Availability: Items available for loan: ULAB Library Call number: 658. 83 MCC (2). Withdrawn (2).
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38.
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Marketing: An Introduction by Philip Kotler, Gary Armstrong | . Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: NULL Prentice-Hall International 1987Availability: Items available for loan: ULAB Library Call number: 658. 8 KOM (5).
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39.
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40.
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Brand management Taxt and cases by Harsh V. Verma | . Edition: 2nd Ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Delhi Excel Books 2006Availability: Items available for loan: ULAB Library Call number: 658 . 827 VEB (2).
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