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1. BOOK
Strategic Marketing Management in Asia: case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bradford : Emerald, c2017
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 STS.

2. BOOK
Strategic Marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai: McGraw Hill Education, c2006 [2016]
Availability: Items available for loan: ULAB Library (2)Call number: 658.802 CRS, ...

3. BOOK
Strategic integrated Marketing Communication / by Larry Percy. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2018
Availability: Items available for loan: ULAB Library (1)Call number: 658.802 PES.

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