| 000 | 00915nam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 9486 | ||
| 003 | BD-DhULA | ||
| 005 | 20180727103901.0 | ||
| 008 | 180727b2018 -us||||| |||| 00| 0 eng d | ||
| 020 | _a9780471690160 | ||
| 020 | _a0471690163 | ||
| 040 |
_aBD-DhULA _cBD-DhULA |
||
| 082 | 0 | 4 |
_222 _a658.827 _bKEA |
| 245 | 1 | 0 |
_aKellogg on branding : _bthe marketing faculty of the Kellogg School of Management / _cedited by Alice M. Tybout and Tim Calkins. |
| 260 |
_aNew Jersey : _bWiley, _cc2005. |
||
| 300 |
_axvii, 334 p. : _c24 cm. _bill. ; |
||
| 500 | _aIncludes index. | ||
| 526 | 0 | _aMarketing-BBA | |
| 590 | _a424020 | ||
| 650 | 0 | 4 | _aBrand name products. |
| 650 | 0 | 4 |
_aBrand name products. _xMarketing |
| 650 | 0 | 4 |
_aBrand name products. _xManagement. |
| 650 | 0 | 4 |
_aCustomer relations _xManagement. |
| 700 | 1 |
_a Tybout, Alice M. _eeditor |
|
| 700 | 1 |
_aCalkins, Tim. _eeditor |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c10116 _d10116 |
||