| 000 | 00895nam a22002897a 4500 | ||
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| 003 | BD-DhULA | ||
| 005 | 20221013161609.0 | ||
| 008 | 221013b ii ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332587687 | ||
| 040 |
_aBD-DhULA _cBD-DhULA |
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| 082 | 0 | 4 |
_222 _a658.8 _bWIS |
| 100 | 1 |
_9879 _aWirtz, Jochen |
|
| 245 | 1 | 0 |
_aServices Marketing: _bpeople technology strategy / _cby Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee |
| 250 | _a8th ed. | ||
| 260 |
_aUttar Pradesh, India: _bPearson, _cc2018 [2020]. |
||
| 300 |
_axxii, 817 p. : _bill. ; _c27 cm. |
||
| 500 | _aIncludes Index. | ||
| 526 | 0 | _aBBA | |
| 650 | 0 | 4 |
_9454 _aMarketing |
| 650 | 0 | 4 |
_9877 _aService Marketing |
| 650 | 0 | 4 |
_9878 _aConsumer Services |
| 650 | 0 | 4 |
_9320 _aBBA |
| 650 | 0 | 4 |
_9321 _aBusiness Administration |
| 700 | 1 |
_9880 _aLovelock, Christopher |
|
| 700 | 1 |
_9881 _aChatterjee, Jayanta |
|
| 942 |
_2ddc _cBOOK _n0 |
||
| 999 |
_c11844 _d11844 |
||