000 00724nam a2200229Ia 4500
001 1372
003 BD-DhULA
008 141228s9999 xx 000 0 und d
020 _a812290176X
041 _aEnglish
082 _a070. 19 WAM
_b
100 _aJoseph Buchman, Charles Warner
245 _aMedia selling: broadcast, cable, print, and interactive
_b
250 _a3rd,
260 _aNULL
_bSurjeet Publications
_c2004
300 _axiii, 598
_b
_c
_f
526 _aMedia- MSJ
590 _aIsrat
650 _aBroadcast Journalism/ Selling-Broadcast advertising/ Advertising, Newspaper/ Advertising, Magazine/ Advertising, Outdoor
700 _a,
942 _2ddc
_cBOOK
999 _c2845
_d2845