000 | 00724nam a2200229Ia 4500 | ||
---|---|---|---|
001 | 1372 | ||
003 | BD-DhULA | ||
008 | 141228s9999 xx 000 0 und d | ||
020 | _a812290176X | ||
041 | _aEnglish | ||
082 |
_a070. 19 WAM _b |
||
100 | _aJoseph Buchman, Charles Warner | ||
245 |
_aMedia selling: broadcast, cable, print, and interactive _b |
||
250 | _a3rd, | ||
260 |
_aNULL _bSurjeet Publications _c2004 |
||
300 |
_axiii, 598 _b _c _f |
||
526 | _aMedia- MSJ | ||
590 | _aIsrat | ||
650 | _aBroadcast Journalism/ Selling-Broadcast advertising/ Advertising, Newspaper/ Advertising, Magazine/ Advertising, Outdoor | ||
700 | _a, | ||
942 |
_2ddc _cBOOK |
||
999 |
_c2845 _d2845 |