000 00614nam a2200229Ia 4500
001 395
003 BD-DhULA
008 141228s9999 xx 000 0 und d
020 _a0072935898
041 _aEnglish
082 _a658 . 8 PEE
_b
100 _aE. Jerome Mccarthy, William D. Perreault
245 _aEssentials of marketing (with CD)
_bA global managerial approach
250 _a10th
260 _aNew York
_bMcGraw-Hill
_c
300 _a638 p.
_b
_c
_f
526 _aMark- BBA
590 _aPoly
650 _aMarketing
700 _a,
942 _2ddc
_cBOOK
999 _c369
_d369