000 00621nam a2200217Ia 4500
001 7252
003 BD-DhULA
008 141228s9999 xx 000 0 und d
020 _a9780470237915
041 _aEnglish
082 _a658.8 HEA
_bHEA
100 _aJay H. Heyman
245 _aAll you Need is a Good Idea!
_bHow to Create Marketing Messages that Actually Get Results
260 _aNew Jersey
_bJohn Wiley & Sons.
_c2008
300 _axxix, 236 p.
_b
_c
_fHard bound
526 _aMark-BBA
590 _a424015
650 _aMarketing/ Advertising/ Small Business- Marketing
700 _a,
942 _2ddc
_cBOOK
999 _c5221
_d5221