000			00714nam a2200229Ia 4500
001			734
003			BD-DhULA
008			141228s9999 xx 000 0 und d
020			_a9781259026850
041			_aEnglish
082			_a659. 1 BEA _b
100			_aMichael A. Belch, George E. Belch
245			_aAdvertising and promotion: an integrated marketing communications perspective _b
250			_a9th,
260			_aNew Delhi _bMcGraw-Hill _c2003
300			_axxvi, 779, gl-14, en-25, cr-3, in-23 _b _c _fPaper back
526			_aAD- BBA
590			_aIsrat
650			_aAdvertising/ Sales promotion/ Communication in marketing
700			_a,
942			_2ddc _cBOOK
999			_c640 _d640