000 00822nam a22002897a 4500
001 8231
003 BD-DhULA
005 20211203063837.0
008 180425b ii ||||| |||| 00| 0 eng d
020 _a9789351344797
020 _a9351344797
040 _aBD-DhULA
_cBD-DhULA
082 _222
_a658.8342
_bHAC
100 1 _aHawkins, Del I,
245 1 0 _aConsumer Behavior:
_bbuilding Marketing Strategy /
_cby Del I Hawkins, David L Mothersbaugh,Amit Mookerjee.
250 _a12th ed.
260 _aChennai, India:
_bMcGraw Hill Education,
_cc2014 [2016].
300 _axxxv, 776 p.:
500 _aIncludes Index.
526 _aBBA
590 _a424015.
650 0 4 _aConsumer Behavior
650 0 4 _aMarketing Strategy
700 1 _aMothersbaugh, David L.
700 1 _aMookerjee, Amit.
942 _2ddc
_cBOOK
999 _c9798
_d9798