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Strategic Marketing Management in Asia: case studies and lessons across industries /

Strategic Marketing Management in Asia: case studies and lessons across industries / edited by Syed Saad Andaleeb, Khalid Hasan. - Bradford : Emerald, c2017. - 552 p.:

Includes Bibliographical References.

ISBN: 9781786357465

Subjects--Topical Terms:
Strategic Marketing Management
Marketing Managerment
Management

Dewey Class. No.: 658.8 / STS

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