International Marketing / (Record no. 12567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01012nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250718131457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250715b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538243 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.84 |
| Item number | INP |
| 245 10 - TITLE STATEMENT | |
| Title | International Marketing / |
| Statement of responsibility, etc. | by Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai, India : |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 680 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International Marketing |
| 9 (RLIN) | 3060 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export Marketing |
| 9 (RLIN) | 1249 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International Business Enterprises |
| 9 (RLIN) | 1233 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BBA |
| 9 (RLIN) | 320 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bachelor of Business Administration |
| 9 (RLIN) | 2688 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 9 (RLIN) | 3061 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce |
| 9 (RLIN) | 3062 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 9 (RLIN) | 3063 |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 3064 |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ULAB Library | ULAB Library | Text Book Area - BBA | 14.07.2025 | Book Finder International | 1510.00 | 658.84 INP | 22121 | 15.07.2025 | 1 | 15.07.2025 | BOOK |