MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01089nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251021151253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251021b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789354600807 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhULA |
| Transcribing agency |
BD-DhULA |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
659.1 |
| Item number |
BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 9 (RLIN) |
3226 |
| 245 01 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc. |
by George E. Belch, Michael A. Belch, and Keyoor Purani. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chennai, India : |
| Name of publisher, distributor, etc. |
McGraw Hill Education (India), |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 712 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
1646 |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales Promotion |
| 9 (RLIN) |
1247 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Communications |
| 9 (RLIN) |
3227 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Integrated Marketing Communications |
| 9 (RLIN) |
3228 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
1646 |
| General subdivision |
Study and teaching |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BBA |
| 9 (RLIN) |
320 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Bachelor of Business Administration |
| 9 (RLIN) |
2688 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 9 (RLIN) |
3229 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Purani, Keyoor. |
| 9 (RLIN) |
3230 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
BOOK |
| Suppress in OPAC |
No |