Strategic Marketing (Record no. 466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 394 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071244328 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 . 802 CRS |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nigel F. Piercy, David W. Cravens |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 726 p. |
| Other physical details | |
| Dimensions | |
| Type of unit | |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Mark- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Kulsum |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | , |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ULAB Library | Permanent Campus Library | 20.04.2008 | Words n Pages | 1980.00 | 4 | 658 . 802 CRS | 9610 | 29.01.2020 | 14.01.2019 | 1 | 28.12.2014 | BOOK | |||||||
| ULAB Library | Permanent Campus Library | 20.04.2008 | Words n Pages | 1980.00 | 4 | 658 . 802 CRS | 9611 | 29.01.2020 | 14.01.2019 | 2 | 28.12.2014 | BOOK | |||||||
| Withdrawn | ULAB Library | ULAB Library | 20.04.2008 | Words n Pages | 1980.00 | 658 . 802 CRS | 9612 | 28.12.2014 | 3 | 28.12.2014 | BOOK | Dewey Decimal Classification | |||||||
| ULAB Library | ULAB Library | 20.11.2011 | Karim International | 1890.00 | 3 | 658 . 802 CRS | 13586 | 27.10.2025 | 27.10.2025 | 4 | 28.12.2014 | BOOK | Dewey Decimal Classification | 02.11.2025 | |||||
| ULAB Library | ULAB Library | 20.11.2011 | Karim International | 1890.00 | 5 | 658 . 802 CRS | 13587 | 27.10.2025 | 27.10.2025 | 5 | 28.12.2014 | BOOK | 02.11.2025 |