Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

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Material type: Text

TextPublication details: Chennai, India: McGraw Hill Education, c2019 [2022].Edition: 7th edDescription: xxxvi, 582 p. : ill. ; 24 cmISBN:

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BOOK

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	658.8 SEV (Browse shelf(Opens below))	1	Checked out to Sadiya Haque, PhD (401149)	12.05.2025	21051

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Includes Bibliographical References & Index.

BBA

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