Faison, Edmund W. J.,  1926- <br/><br/>
Advertising :  a behavioral approach for managers / 
by Edmund W. J. Faison. 
 - New York, USA :  Wiley,  c1980. 
 - xiii, 783 p. :  ill. ;  24 cm. 
 - The Wiley series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471049565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Psychological aspects.<br/>Consumer Behavior<br/>Marketing--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>659.1  / FAA