TY  - BOOK
AU  - Faison,Edmund W.J.
TI  - Advertising: a behavioral approach for managers 
T2  - The Wiley series in marketing
SN  - 0471049565
U1  - 659.1 22
PY  - 1980///
CY  - New York, USA
PB  - Wiley
KW  - Advertising
KW  - Psychological aspects
KW  - Consumer Behavior
KW  - Marketing
N1  - Includes bibliographies and index; BBA
ER  -