TY  - BOOK
AU  - Kotler,Philip
AU  - Hooi,Den Huan
TI  - Winning the future: marketing and entrepreneurship in harmony 
SN  - 9789811222177
U1  - 381.06 22
PY  - 2021///]
CY  - New Jersey
PB  - World Scientific
KW  - Kartajaya, Hermawan,
KW  - MarkPlus, Inc
KW  - Marketing
KW  - Indonesia
KW  - Marketing research companies
KW  - Marketing consultants
N1  - GED
N2  - "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"--
ER  -