Kotler, Philip <br/><br/>
Essentials of modern marketing / 
by Philip Kotler & Abu Yousuf Md. Abdullah 
 - Bangladesh Edition 
 - Dhaka, Bangladesh :  Northern University Publications,  c2023. 
 - xx, 295 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789843546418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer Behavior<br/>Digital Marketing<br/>Marketing Research<br/>BBA<br/>Bachelor of Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOE