TY  - BOOK
AU  - Kotler,Philip
AU  - Abdullah,Abu Yousuf Md
TI  - Essentials of modern marketing
SN  - 9789843546418
U1  - 658.8 22
PY  - 2023///
CY  - Dhaka, Bangladesh
PB  - Northern University Publications
KW  - Marketing
KW  - Consumer Behavior
KW  - Digital Marketing
KW  - Marketing Research
KW  - BBA
KW  - Bachelor of Business Administration
N1  - Includes bibliographical references; BBA
ER  -