International Marketing /  
by Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham. 
 - 18th ed. 
 - Chennai, India :  McGraw Hill  c2024. 
 - xxviii, 680 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789389538243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing<br/>Export Marketing<br/>International Business Enterprises<br/>BBA<br/>Bachelor of Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.84  / INP