TY  - BOOK
AU  - Cateora, Philip R.
AU  - Money, R. Bruce
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International Marketing / 
SN  - 9789389538243
U1  - 658.84 22
PY  - 2024///
CY  - Chennai, India
PB  - McGraw Hill
KW  - International Marketing
KW  - Export Marketing
KW  - International Business Enterprises
KW  - BBA
KW  - Bachelor of Business Administration
N1  - Includes index; BBA
ER  -