Schiffman, Leon G. <br/><br/>
Consumer behavior / 
by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. 
 - 12 ed. 
 - Uttar Prodesh, India :  Pearson India Education Services,  c2019. 
 - xxix, 670 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing-Psychological Aspects<br/>Consumer Psychology<br/>Decision making<br/>Marketing Research<br/>BBA<br/>Bachelor of Business Administration
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCC