TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
AU  - Kumar,S.Ramesh
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.834 22
PY  - 2019///
CY  - Uttar Prodesh, India
PB  - Pearson India Education Services
KW  - Consumer Behavior
KW  - Marketing-Psychological Aspects
KW  - Consumer Psychology
KW  - Decision making
KW  - Marketing Research
KW  - BBA
KW  - Bachelor of Business Administration
N1  - Includes index; BBA
ER  -