Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
by George E. Belch, Michael A. Belch, and Keyoor Purani. 
 - 12th ed. 
 - Chennai, India :  McGraw Hill Education (India),  c2022. 
 - xxxi, 712 p. :  ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.--Management<br/>Sales Promotion<br/>Marketing Communications<br/>Integrated Marketing Communications<br/>Advertising.--Study and teaching<br/>BBA<br/>Bachelor of Business Administration
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA