TY  - BOOK
AU  - Belch,George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789354600807
U1  - 659.1 22
PY  - 2022///
CY  - Chennai, India
PB  - McGraw Hill Education (India)
KW  - Advertising
KW  - Management
KW  - Sales Promotion
KW  - Marketing Communications
KW  - Integrated Marketing Communications
KW  - Study and teaching
KW  - BBA
KW  - Bachelor of Business Administration
N1  - BBA
ER  -