Fletcher, Winston.

Advertising : a very short introduction / by Winston Fletcher. - New York, USA : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm.

Includes bibliographical references and index.



9780199568925


Advertising.--History
Advertising.--Psychological aspects
Advertising.--Social aspects
Mass Media--Advertising--Influence
MSJ
Media Studies and Journalism

659.1 / FLA