TY  - BOOK
AU  - Fletcher,Winston
TI  - Advertising: a very short introduction 
SN  - 9780199568925
U1  - 659.1 22
PY  - 2010///
CY  - New York, USA
PB  - Oxford University Press
KW  - Advertising
KW  - History
KW  - Psychological aspects
KW  - Social aspects
KW  - Mass Media
KW  - Influence
KW  - MSJ
KW  - Media Studies and Journalism
N1  - Includes bibliographical references and index; MSJ
ER  -