TY  - BOOK
AU  - Andaleeb,Syed Saad
AU  - Hasan,Khalid
TI  - Strategic Marketing Management in Asia: case studies and lessons across industries 
SN  - 9781786357465
U1  - 658.8 22
PY  - 2017///
CY  - Bradford
PB  - Emerald
KW  - Strategic Marketing Management
KW  - Marketing Managerment
KW  - Management
N1  - Includes Bibliographical References; Management - BBA
ER  -