000			01623cam a22002898i 4500
001			21744876
003			BD-DhULA
005			20250503163003.0
008			201006s2021 nju b 001 0deng
020			_a9789811222177
040			_aBD-DhULA _cBD-DhULA
041			_aEnglish
082	0	4	_a381.06 _222 _bKOW
100	1		_aKotler, Philip, _eauthor. _9450
245	1	0	_aWinning the future : _bmarketing and entrepreneurship in harmony / _cby Philip Kotler, and Hooi Den Huan,
264		1	_aNew Jersey : _bWorld Scientific, _c[2021].
300			_a273 p. : _c23 cm.
520			_a"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"-- _cProvided by publisher.
526	0		_aGED
600	1	0	_aKartajaya, Hermawan, _d1947- _92788
610	2	0	_aMarkPlus, Inc. _92789
650		0	_aMarketing _zIndonesia. _92790
650		0	_aMarketing research companies _zIndonesia. _92791
650		0	_aMarketing consultants _zIndonesia. _92792
700	1		_aHooi, Den Huan, _eauthor. _92793
942			_2ddc _cBOOK _n0
999			_c12502 _d12502