| 000 | 01089nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | BD-DhULA | ||
| 005 | 20251021151253.0 | ||
| 008 | 251021b ii ||||| |||| 00| 0 eng d | ||
| 020 | _a9789354600807 | ||
| 040 |
_aBD-DhULA _cBD-DhULA |
||
| 041 | _aEnglish | ||
| 082 | 0 | 4 |
_222 _a659.1 _bBEA |
| 100 | 1 |
_aBelch, George E. _93226 |
|
| 245 | 0 | 1 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cby George E. Belch, Michael A. Belch, and Keyoor Purani. |
| 250 | _a12th ed. | ||
| 260 |
_aChennai, India : _bMcGraw Hill Education (India), _cc2022. |
||
| 300 |
_axxxi, 712 p. : _bill. ; _c28 cm. |
||
| 526 | 0 | _aBBA | |
| 650 | 0 |
_aAdvertising. _91646 _xManagement |
|
| 650 | 0 |
_aSales Promotion _91247 |
|
| 650 | 0 |
_aMarketing Communications _93227 |
|
| 650 | 0 |
_aIntegrated Marketing Communications _93228 |
|
| 650 | 0 |
_aAdvertising. _91646 _xStudy and teaching |
|
| 650 | 0 |
_aBBA _9320 |
|
| 650 | 0 |
_aBachelor of Business Administration _92688 |
|
| 700 |
_aBelch, Michael A. _93229 _eauthor |
||
| 700 |
_aPurani, Keyoor. _93230 _eauthor |
||
| 942 |
_2ddc _cBOOK _n0 |
||
| 999 |
_c12605 _d12605 |
||