000			00920cam a22002894a 4500
001			16344604
003			BD-DhULA
005			20251218113209.0
008			100722s2010 enka b 001 0 eng d
020			_a9780199568925
040			_aBD-DhULA _cBD-DhULA
041			_aEnglish
082	0	4	_a659.1 _222 _bFLA
100	1		_aFletcher, Winston. _93340
245	1	0	_aAdvertising : _ba very short introduction / _cby Winston Fletcher.
260			_aNew York, USA : _bOxford University Press, _c2010.
300			_a140 p. : _bill. ; _c18 cm.
504			_aIncludes bibliographical references and index.
526	0		_aMSJ
650	0	4	_aAdvertising. _xHistory _93341
650	0	4	_aAdvertising. _xPsychological aspects _92271
650	0	4	_aAdvertising. _91646 _xSocial aspects
650	0	4	_aMass Media _959 _xAdvertising _xInfluence
650	0	4	_aMSJ _958
650	0	4	_aMedia Studies and Journalism _957
942			_2ddc _cBOOK _n0
999			_c12640 _d12640