Chattopadhyay, Amitava
The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeeb Batra. - New Delhi : Tata McGraw-Hill, c2012. - xii, 335 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259029226 1259029220
Marketing
Market research
658.83 / CHN
The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay and Rajeeb Batra. - New Delhi : Tata McGraw-Hill, c2012. - xii, 335 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259029226 1259029220
Marketing
Market research
658.83 / CHN