The new emerging market multinationals : (Record no. 10026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 9420 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180726154203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180713b2018 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029226 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259029220 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | CHN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattopadhyay, Amitava |
| 245 14 - TITLE STATEMENT | |
| Title | The new emerging market multinationals : |
| Remainder of title | four strategies for disrupting markets and building brands / |
| Statement of responsibility, etc. | by Amitava Chattopadhyay and Rajeeb Batra. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 335 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing -BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | 424020 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeeb. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ozsomer, Aysegul |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | Permanent Campus Library | Text book area- BBA | 30/12/2015 | World Bank BD. | 0.00 | 658.83 CHN | 18263 | 13/07/2018 | 1 | 13/07/2018 | BOOK |