Kotler, Philip.
Principles of Marketing / by Philip Kotler, Gary Armstrong, Prafulla Agnihotri - 17th ed. - Uttar Pradesh, India: Pearson, c2018 [2021]. - xxii, 699 p.: ill. ; 28 cm.
Includes Bibliographical References & Index.
9789352865611
Marketing
BBA
Business Administration
658.8 / KOP
Principles of Marketing / by Philip Kotler, Gary Armstrong, Prafulla Agnihotri - 17th ed. - Uttar Pradesh, India: Pearson, c2018 [2021]. - xxii, 699 p.: ill. ; 28 cm.
Includes Bibliographical References & Index.
9789352865611
Marketing
BBA
Business Administration
658.8 / KOP