Principles of Marketing / (Record no. 24212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00819nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221021184920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221021b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | KOP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 163 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | by Philip Kotler, Gary Armstrong, Prafulla Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh, India: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2018 [2021]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 699 p.: |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Bibliographical References & Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | 424018 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Administration |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 9 (RLIN) | 3249 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla |
| 9 (RLIN) | 3930 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | ULAB Library | Text Book Area - BBA | 11/09/2022 | Onnorokom Web Service Ltd. | 1600.00 | 658.8 KOP | 21050 | 21/10/2022 | 1 | 21/10/2022 | BOOK |