University of Liberal Arts Bangladesh catalog

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Michael A. Belch, George E. Belch

Advertising and promotion: an integrated marketing communications perspective - 9th, - New Delhi McGraw-Hill 2003 - xxvi, 779, gl-14, en-25, cr-3, in-23 Paper back

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising/ Sales promotion/ Communication in marketing

Dewey Class. No.: 659. 1 BEA /

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