Advertising and promotion: an integrated marketing communications perspective (Record no. 640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 734 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141228s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659. 1 BEA |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michael A. Belch, George E. Belch |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779, gl-14, en-25, cr-3, in-23 |
| Other physical details | |
| Dimensions | |
| Type of unit | Paper back |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | AD- BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | Israt |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising/ Sales promotion/ Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | , |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | Permanent Campus Library | Includes bibliographical references and index | 17/04/2014 | Shaurov Pub. and Distributors | 625.00 | 11 | 659. 1 BEA | 15616 | 29/01/2020 | 24/06/2019 | 1 | 28/12/2014 | BOOK | |
| No | No | No | No | ULAB Library | ULAB Library | Text Book Aarea-BBA Dept. | Mullick & Brothers | 897.00 | 2 | 659. 1 BEA | 17788 | 21/04/2024 | 29/05/2023 | 2 | 02/03/2018 | BOOK | ||
| No | No | No | No | ULAB Library | ULAB Library | Text Book Aarea-BBA Dept. | Mullick & Brothers | 897.00 | 1 | 659. 1 BEA | 17789 | 05/06/2023 | 29/05/2023 | 3 | 02/03/2018 | BOOK |