University of Liberal Arts Bangladesh catalog

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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar - Noida : Dorling Kindersley (India)Pvt. Ltd. (Pearson Education), c2015. - xxvii, 508 p. : ill., 25 cm.

ISBN: 9789332537644

Subjects--Topical Terms:
Consumer behavior
Motivation research

Dewey Class. No.: 658.8342 / SCC

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