Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar
Material type: TextPublication details: Noida : Dorling Kindersley (India)Pvt. Ltd. (Pearson Education), c2015Description: xxvii, 508 p. : ill., 25 cmISBN: 9789332537644Subject(s): Consumer behavior | Motivation researchDDC classification: 658.8342Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
BOOK | ULAB Library | NonFiction | 658.8342 SCC (Browse shelf (Opens below)) | Copy 1 | Available | 16084 |
Total holds: 0
Marketing- BBA.
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