Marketing as strategy : (Record no. 24391)
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000 -LEADER | |
---|---|
fixed length control field | 00824nam a22002657a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhULA |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230620180033.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230620b -us||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781591392101 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1591392101 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhULA |
Transcribing agency | BD-DhULA |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.802 |
Item number | KUM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar, Nirmalya |
9 (RLIN) | 4423 |
245 ## - TITLE STATEMENT | |
Title | Marketing as strategy : |
Remainder of title | understanding the CEO's agenda for driving growth and innovation / |
Statement of responsibility, etc. | by Nirmalya Kumar |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston, Mass. : |
Name of publisher, distributor, etc. | Harvard Business School Press, |
Date of publication, distribution, etc. | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 270 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Program name | BBA |
590 ## - LOCAL NOTE (RLIN) | |
Local note(Name of catalogher) | 424018 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BBA |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business Administration |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | BOOK |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Checked out | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No | No | No | No | ULAB Library | ULAB Library | Text Book Area - BBA | 19/06/2023 | Baatighar | 4000.00 | 658.802 KUM | 21256 | 20/06/2023 | 1 | 20/06/2023 | BOOK | ||||
No | No | No | No | ULAB Library | ULAB Library | Text Book Area - BBA | 19/06/2023 | Baatighar | 4000.00 | 1 | 658.802 KUM | 21257 | 10/10/2023 | 2 | 20/06/2023 | BOOK | 15/10/2023 | 10/10/2023 |