University of Liberal Arts Bangladesh catalog › Details for: Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

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Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar

By: Kumar, Nirmalya Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: xv, 270 p. : ill. ; 24 cmISBN: 9781591392101; 1591392101Subject(s): Marketing | Strategic planning | BBA | Business AdministrationDDC classification: 658.802

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library	658.802 KUM (Browse shelf (Opens below))	1	Available		21256
BOOK	ULAB Library	658.802 KUM (Browse shelf (Opens below))	2	Checked out to Md. Tahmid Abrar Bhuiyan (233011072)	15/10/2023	21257

Total holds: 0

Includes bibliographical references and index.

BBA

424018

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