Consumer Behavior: (Record no. 9919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8231 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhULA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180425201759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180425b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351344797 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9351344797 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhULA |
| Transcribing agency | BD-DhULA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8342 |
| Item number | HAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I, |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer Behavior: |
| Remainder of title | building Marketing Strategy / |
| Statement of responsibility, etc. | by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai, India: |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c2014 [2016]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 776 p.: |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note(Name of catalogher) | 424015. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Strategy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | No | No | No | ULAB Library | Permanent Campus Library | Text Book Area- BBA Dept. | 01/03/2018 | Mollick & Brothers. | 958.00 | 1 | 658.8342 HAC | 18015 | 25/06/2019 | 17/06/2019 | 1 | 25/04/2018 | BOOK | |
| No | No | No | No | ULAB Library | Permanent Campus Library | Text Book Area- BBA Dept. | 01/03/2018 | Mollick & Brothers. | 958.00 | 3 | 658.8342 HAC | 18016 | 28/03/2022 | 16/03/2022 | 2 | 25/04/2018 | BOOK |