Strategic integrated Marketing Communication / by Larry Percy.
Material type: TextPublication details: London : Routledge, c2018Edition: 3rd edDescription: xiv, 305 p.: 23 cmISBN: 9781138058323Subject(s): BBA | Business Administration | Business | Marketing | Strategic Marketing | Marketing CommunicationDDC classification: 658.802Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK | ULAB Library | 658.802 PES (Browse shelf (Opens below)) | 1 | Available | 19619 |
Total holds: 0
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658.45 HAO The handbook of communication and corporate social responsibility / | 658.45 MAO Organizational listening: | 658.5 STO Operations management / | 658.802 PES Strategic integrated Marketing Communication / | 658.8342 HAC Consumer Behavior: | 658.8342 HAC Consumer Behavior: | 659. 1 VIA Advertising basics!: |
Marketing - BBA
424015.
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