Principles of Marketing / by Philip Kotler, Gary Armstrong, Ahmed Tolba, Anwar Habib
Material type: TextPublication details: England: Pearson, c2011.Description: xxiii, 526 p.: ill; 28 cmISBN:- 9781408255681
- 22 658.8 KOP
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | ULAB Library Text Book Area - BBA | 658.8 KOP (Browse shelf(Opens below)) | 1 | Available | 20696 |
Total holds: 0
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658.6 KUB Brand breakout: how emerging market brands will go global / | 658.8 HOS Sales promotion / | 658.8 KOM Marketing 3.0 : from products to customers to the human spirit / | 658.8 KOP Principles of Marketing / | 658.8 KOP Principles of Marketing / | 658.8 MAP Marketing Management: a South Asian perspective / | 658.8 SEV Services Marketing: integrating customer focus across the firm / |
Includes Bibliographical References and Index.
BBA.
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