Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee

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TextPublication details: Uttar Pradesh, India: Pearson, c2018 [2020].Edition: 8th edDescription: xxii, 817 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	658.8 WIS (Browse shelf(Opens below))	1	Available		21052

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Previous	658.8 KOP Principles of Marketing /	658.8 MAP Marketing Management: a South Asian perspective /	658.8 SEV Services Marketing: integrating customer focus across the firm /	658.8 WIS Services Marketing: people technology strategy /	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.802 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /	658.804 ANV Value merchants : demonstrating and documenting superior value in business markets /	Next

Includes Index.

BBA

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