Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiii, 219 p. : ill. ; 25 cmISBN:- 9781422103357
- 1422103358
- 658.804 22 ANV
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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BOOK | ULAB Library Text Book Area - BBA | 658.804 ANV (Browse shelf(Opens below)) | 1 | Available | 21254 | |||
BOOK | ULAB Library Text Book Area - BBA | 658.804 ANV (Browse shelf(Opens below)) | 2 | Available | 21255 |
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Includes bibliographical references and index.
BBA
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