Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus.

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TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiii, 219 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	ULAB Library Text Book Area - BBA	658.804 ANV (Browse shelf(Opens below))	1	Available		21254
BOOK	ULAB Library Text Book Area - BBA	658.804 ANV (Browse shelf(Opens below))	2	Available		21255

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Includes bibliographical references and index.

BBA

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