Consumer Behavior: building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee.

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TextPublication details: Chennai, India: McGraw Hill Education, c2014 [2016].Edition: 12th edDescription: xxxv, 776 pISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
BOOK	Permanent Campus Library	658.8342 HAC (Browse shelf(Opens below))	1	Available		18015
BOOK	Permanent Campus Library	658.8342 HAC (Browse shelf(Opens below))	2	Available		18016

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Previous	658.45 MAO Organizational listening: the missing essential in Public Communication /	658.5 STO Operations management /	658.802 PES Strategic integrated Marketing Communication /	658.8342 HAC Consumer Behavior: building Marketing Strategy /	658.8342 HAC Consumer Behavior: building Marketing Strategy /	659. 1 VIA Advertising basics!: a resource guide for beginners /	659.2 DIS Strategic Public Relations: an audience-focused approach /	Next