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81. BOOK
Bangladesh business cases / edited by Mijanur Rahman, Shibli Rubayat Ul Islam, Md. Mizanur Rahman, Ridhwanul Haq by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka : Bangladesh MBA Association, c2021
Availability: Items available for loan: ULAB Library (2)Call number: 650.072 BAM, ...

82. BOOK
Principles of Marketing / by Philip Kotler, Gary Armstrong, Prafulla Agnihotri by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, India: Pearson, c2018 [2021]
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 KOP.

83. BOOK
Services Marketing: integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai, India: McGraw Hill Education, c2019 [2022]
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 SEV.

84. BOOK
Services Marketing: people technology strategy / by Jochen Wirtz, Christopher Lovelock, Jayanta Chatterjee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uttar Pradesh, India: Pearson, c2018 [2020]
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 WIS.

85. BOOK
International Financial Management / by Jeff Madura by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage, c2015 [2019]
Availability: Items available for loan: ULAB Library (3)Call number: 658.15 MAI, ...

86. BOOK
Winning in the digital age: seven building blocks of successful digital transformation / by Nitin Seth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana, India: Penguin, c2020
Availability: Items available for loan: ULAB Library (1)Call number: 658.4062 SEW.

87. BOOK
Marketing Management: a South Asian perspective / by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli: Pearson, c2013
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 MAP.

88. BOOK
Management / by Stephen P. Robbins, Mary Coulter. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey, USA: Pearson, c2009
Availability: Items available for loan: ULAB Library (1)Call number: 658 ROM.

89. BOOK
The Complete Idiot's Guide to the Perfect Resume / by Susan Ireland by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Alpha Books, c2010
Availability: Items available for loan: ULAB Library (1)Call number: 650.142 IRC.

90. BOOK
Edexcel GCSE in Business units 5 and 6: Applied Business / by Andrew Hammond, Thomas Ramsbottom, Lynne Williams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Hodder Arnold, c2007 [2012]
Availability: Items available for loan: ULAB Library (1)Call number: 658 HAE.

91. BOOK
50 companies that changed the world : incisive profiles of organizations, large and small, that have shaped the course of modern business / by Howard Rothman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Jaico Publishing House, c2004 [2013]
Availability: Items available for loan: ULAB Library (1)Call number: 338.7 ROC.

92. BOOK
Sales promotion / by David Horchover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Capstone Publishing, c2002
Availability: Items available for loan: ULAB Library (1)Call number: 658.8 HOS.

93. BOOK
Global marketing / by Douglas Lamont by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Capstone Publishing, c2002
Availability: Items available for loan: ULAB Library (1)Call number: 658.84 LAG.

94. BOOK
Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century / by Navi Radjou, Jaideep Prabhu, and Simone Ahuja. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Random Business, c2012
Availability: Items available for loan: ULAB Library (1)Call number: 658.4063 RAJ.

95. BOOK
Hundi: demand and supply / by M S Siddiqui by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka: Biddya Prokash, c2023
Availability: Items available for loan: ULAB Library (1)Call number: 338.521 SIH.

96. BOOK
Corruption: shell company and beneficial owner / by M S Siddiqui by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka: Biddya Prokash, c2023
Availability: Items available for loan: ULAB Library (1)Call number: 364.1323 SIC.

97. BOOK
Value merchants : demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar, James A. Narus. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: ULAB Library (2)Call number: 658.804 ANV, ...

98. BOOK
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: ULAB Library (2)Call number: 658.802 KUM, ...

99. BOOK
Gender transculturation: navigating market-mediated contesting gender ideologies in consumer acculturation / by Hossain Shahriar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lund, Sweden: Lund University, c2022
Availability: Items available for loan: ULAB Library (1)Call number: 658.834 SHG.

100. BOOK
Crystallizing public opinion / by Edward L. Bernays. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : PRMuseum Press LLC, c2023
Availability: Items available for loan: ULAB Library (1)Call number: 659.2 BEC.

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